strategy: portfolios, blogs, etc.

blog v portfolio site...

Blog (noun): A website on which an individual or group of users records opinions, information, etc. on a regular basis.

Portfolio (noun): A set of pieces of creative work collected by someone to display their skills, esp. to a potential employer.

portfolio: Ore Alive

website: http://www.shiraloa.com/

tumblr: tumblr

Blog: shiraloa.blogspot.com

Shira lives and works in California and she knows her audience. Her portfolio website targeted clients who want beautiful high-end sculptural installations. Her blog speaks to the process, with an uninhibited look at her successes and failures. By doing this, she lets clients know that no matter what the obstacle, the end result will be exceptional.

Your Website and Blog Are Just the Beginning
These are just two threads on a vast social web. You can pick and choose how you present yourself on each strand, as long as it supports who you are.